Social media have radically changed the way people access and consume news. Savvy journalists have adapted the way they report, source and disseminate news, integrating social media networks into both their news gathering and the distribution and promotion of their work.
Which tools do what? How can you integrate social media into your reporting without it taking over? How do you authenticate information gathered from social media networks? What is the best way to engage your audience on social media networks? Finally — perhaps most important — how can you tell if your social media efforts are having any impact?
This course answers these questions and much more. It aims to help journalists and those interested in journalism learn to effectively integrate social media into all aspects of their journalism, including news gathering, verification, audience engagement and distribution.