One of product managers' most challenging issues is tracking and analyzing volumes of product and competitive data. This has never been more true than in today's fast-paced, competitive environments where combating competitive maneuvers carries strategic urgency. Neglecting or misinterpreting this critical information can lead to decreased margins, weakened competitive positioning, and inferior products .
Foremost in the minds of product managers is determining the best way in which to position their products against competitors. The decisions made have huge implications for both product development and sales. However, managing, tracking, and understanding the multitude of factors impacting the competitive landscape is an arduous and painstaking process. Even more daunting is reacting to competitors.